8/8/2023 0 Comments Twilio pricing whatsappIf a customer sends a message to you, the 24 hours following the last message received from the customer is known as the Customer Care Window.īeyond this Customer Care Window, businesses will then have to start the business-initiated conversation again with a Template Message. Customer care windowĪs mentioned earlier, there is a customer care window in the conversation-based structure created by WhatsApp. You may refer to the table above to check the pricing for your region. The fee for each business-initiated or user-initiated conversation depends on the country your business is located. However, with the new pricing model in place, there are a few factors that may affect your monthly spending on WhatsApp Business API. If you are using WhatsApp Business API already, you should understand how everything works. WhatsApp Business API - cost per conversation in USD (2022 & 2023) WhatsApp Business pricing from June 2023:Ĭalculate Now Factors that affect the WhatsApp Business API pricing Want to know how you can get free entry-point conversations and send messages without being charged? Jump to this section below. Any messages that are not counted as utility or authentication conversations or those with utility and marketing content mixed will still be identified as marketing conversations. Marketing conversationsĪ marketing conversation is for broadcasting promotional messages, distributing discount codes, or greeting customers with welcome messages. Authentication conversationsĪn authentication conversation is used for sending users one-time notifications or passcodes in the process of signing up or logging into an account. Utility conversationsĪ utility conversation is for businesses to update customers about a transaction or facilitate operations after making a purchase, such as post-purchase notifications or recurring billing statements. Only Template Messages can be used for this type of conversation.īusiness-initiated conversations are further broken down into 3 categories: 1. After this 24-hour window, businesses will have to begin a new conversation with a template message (business-initiated conversations).Įach month, your WhatsApp Business API account will be entitled to get the first 1000 service conversations for free! Business-initiated conversationĪ business-initiated conversation starts when businesses reach out to customers by sending a message. Note: businesses have to take note that there is a customer care window in which user-initiated conversations (service conversations) will end 24 hours after the last message your customers sent. For this type of conversation, businesses can send free-form messages instead of just template messages. This means that the customer is the one who sent your business a message first. User-initiated conversation/service conversationĪ user-initiated conversation, which is now identified as a service conversation, is a conversation that begins when messages are sent to reply to customers. Similarly, the rates for these categories vary by market. Since WhatsApp has such a massive pool of users worldwide (2.26 billion users as of June 2022!), businesses can utilize WhatsApp links to make it easier for customers to contact them, and use a WhatsApp Manager to better manage the surge in conversations! Introduction to the official WhatsApp Business APIįollowing WhatsApp's announcement of a new pricing model in Feb 2022, switching from notification-based to conversation-based, pricing updates have once again been released to commence on the 1st of June 2023.Ĭonversations that are charged according to the two categories divided, which are user-initiated and business-initiated conversations, will be further broken down into subcategories. Users are strongly encouraged to partner with official WhatsApp Business Solution Providers (BSP) that are messaging experts in the field of enterprise businesses and customer communications, for example, SleekFlow, 360dialog, and Twilio to connect with customers via WhatsApp. WhatsApp Business API, also known as the WhatsApp Business Platform, is a messaging solution tailored for businesses to effectively improve communication, marketing, and sales. Check out the WhatsApp Business API pricing and its billing process here. Interested in using WhatsApp for your business? It’s not that complicated! We have put together a complete guide to show you how. While the WhatsApp Business App is still free to download, every WhatsApp Business API account has a fee charged per conversation and the pricing varies depending on the country. Its popularity across the world has successfully attracted businesses to incorporate its useful features for customer engagement, marketing, and sales. WhatsApp generated $906 million in revenue in 2022.
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